SELL YOUR HOME

SUCCESS STORIES

“Nicole helped me buy my dream home. Now I enjoy the oceanfront views and the energy of the boardwalk from my rooftop deck. She also sells me investment properties on the Peninsula, which continue to appreciate in value. I recommend you call and meet with Nicole so she can help you obtain your goals.”

 

“Nicole’s knowledge and negotiating skills were invaluable with my home sale on the Lido Peninsula. She received two offers immediately, one was full price cash. The deal was smooth and closed quickly. She knew what needed to be done to make the home more saleable, and recommended painters, flooring contractors and handymen. Nicole has a high level of integrity and dedication. Nicole was recently in Coast Magazine as “The Investor’s Agent”. Your home is a large investment and I suggest you use Nicole to go through that process.”

 

 

SOCIAL MEDIA

Over 90% of affluent consumers are on social networks.  This is a prime opportunity to reach luxury buyers.  We advertise and market in these platforms via Facebook ads, posts, live video feeds, and other marketing strategies.  With the use of analytics to target specific demographics, we reach the people most likely to buy your home.

Most influential real estate brand, according to Klout

– 79 million social engagements with brand content
– 52 million video views on Facebook and YouTube
– 90,000 Twitter followers (two platforms)
– 250,000 Facebook followers (two platforms)
– 2.6 million blog page views

INTERNATIONAL MARKET REACH

Coldwell Banker is a trusted name in the United States and abroad with $229.4 billion total U.S. sales volume.  Nicole MacDonald understands the importance of marketing on a global scale.  In this environment, an international multi-tiered marketing strategy is necessary to effectively reach buyers and investors, particularly in growing economies like China and Dubai.

With a presence in 51 countries and territories and 3,300 offices and 84,000 associates worldwide, Coldwell Banker Global Luxury is a trusted name in the United States and abroad with $178 billion in sales volume including daily nationwide sales totaling $86.1 million.

 

COMPREHENSIVE ONLINE EXPOSURE

96% of homebuyers use the internet to view properties before their purchase.  Nicole MacDonald understands the shift towards online exposure and has adapted to create a dominate online presence.  Your listing will be distributed to millions of Internet buyers through our syndication feeds including new extended network sites.

According to LeadRouter, Coldwell Banker maintained the highest conversion rate in the industry, 54% higher than Trulia and 51% higher than Zillow.  The platform continued to grow its diverse international audience with approximately 2.3 million visitors coming from 234 countries and territories outside of the U.S.

Coldwell Banker Global Luxury website:
2 million annual visits
27% visitors from outside the U.S.
9,600+ luxury listings across the globe
19+ billion in listing dollar volume
Multiple language translations
Currency conversion tools

 

EXTENSIVE PRINT STRATEGY

Utilizing print publications such as the resources featured below, Nicole MacDonald strategically markets our listings to create the highest level of awareness to potential homebuyers.  From Beverly Hills to Dubai, with a list of celebrity clients too long to include, the Coldwell Banker brand has a legacy and unmatched history of selling some of the world’s most iconic homes.  Modern marketing to attract luxury buyers in today’s world takes a global approach. With that eye to the future, the brand is poised to usher in the next generation of luxury.

  • View China (in Chinese)
  • Architectural Digest
  • Homes & Estates Magazine
  • Daily Pilot
  • Haute Living
  • Luxe Interior + Designs
  • Dream Homes International
  • Ocean Home
  • Robb Report
  • Forbes
  • Los Angeles Times
  • Riviera Magazine
  • Unique Homes
  • View Magazine
  • The Wall Street Journal
  • Town & Country
  • Conde Nast Traveler
  • Vanity Fair
  • O.C. Business Journal
  • The New Yorker
  • …and more!

SHOW PERFECT

Connecting affluent clients with a home that is perfectly aligned with their vision takes imagination — and daring command of the online world. From strategic alliances for online listing syndication to proprietary sites with worldwide reach, the Coldwell Banker Global Luxury program has the power to showcase the most elegant listings in the most elegant light to a high-net-worth audience around the world.

 

STORYTELLING THROUGH MEDIA.

Each home has a story to tell.  This belief has inspired the Coldwell Banker Global Luxury program to offer unfettered access to the most influential global media for notable properties.  As part of a bespoke marketing plan, Luxury Specialists may work closely with regional marketing teams to leverage media relationships in order to expose the story of a home to the widest possible affluent audience.  Storytelling through the media has resulted in many significant listings enjoying placement in top-tier outlets such as The New York Times, The Wall Street Journal, Forbes and CNBC — providing distinguished clients an unrivaled advantage in today’s luxury real estate landscape.

CAPTURING LUXURY IN PRINT.

There is something special about capturing the essence of a property in print.  The intricate details, the design, the art, the craftsmanship, the light of a home — all of it may live in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the biannual publication of the Coldwell Banker Global Luxury program.